When you have a listing that needs to be marketed unfortunately buyers don’t just come rushing towards your property as soon as you put up the “for sale, for rent, etc” sign. In order to be successful you have to generate leads and to do this you must have a solid marketing plan to get the word out about the properties you have available so you can reach the right buyer.
Social Media is a great and inexpensive platform to market real estate on but it is important that you are doing it right. Posting a bunch of links to properties on your Facebook page isn’t going to cut it. You have to make sure you have a good online presence and refine your brand across Twitter, Facebook, Google+ as well as more niche real estate platforms like Active Rain and Zillow. Create intriguing content to engage users and increase followers. You never know who could share one of your posts on social media that is connected to a potential client.
Make Your Website Sharp
Leads looking for properties will most likely be directed to your site to find out more about the listing and your contact information. You will want to make sure that your website is user friendly and easy to find and navigate so viewers don’t just get frustrated and leave. In addition, it is a smart idea to hire a professional photographer for your properties as well as create professional video walk through tours. They will judge a book by it’s cover, and a blurry photo isn’t going to get them interested and excited to put their foot in the door of a property.
Create A Newsletter
Creating a newsletter is a great way to feature current properties on a deliverable that can easily get in front of potential leads. Having an email list of past and potential clients as well as fellow real estate agents who might be in the market for your properties can lead to new contacts as well as a sale. You never know who someone is connected to or who is looking for their next property and a newsletter is an easy way to show people what you have available as well as allow them to easily share it with their network.
There are many different ways to market real estate from print to online marketing. Getting the word out about properties in front of potential clients can now be done with ease with these marketing tools that every real estate agent and company should be doing.